It wasn´t until 1947 when we decided to produce and market our own beverage. The products original concept remains until today, a beverage based on natural fruit juice, in a lighter and still formula, just like homemade Aguas Frescas!
The original brand of this soft drink was EL NARANJO®, and after many tests, we finally decided on only 3 flavors: Pineapple, Tangerine and Grape.
An important differentiating factor was the bottle, unlike other soft drinks, we opted for a smaller bottle with less net content. Thanks to this decision, with the passage of time, a very interesting phenomenon happened: consumers in a generalized way, called them Chaparritas (“short ones” in spanish), and for this reason, we decided to adopt this new nickname to rename the brand as: Chaparritas El Naranjo®, to finally stay only with Chaparritas®.
